We Festival 2016

Graphic Design for The We Festival

The WE Festival is a non-profit organisation and incorporates an annual festival around May, spread through the whole city of Maastricht, with its main focuses on sustainability and community building. The event relies heavily on the works of volunteers, and includes a variety of workshops ranging from dance, juggling and ceramics up to woodworking and yoga, several parties, vegan dinners, pizza baking sessions, and more activities where students can come together, socialise, create memories, and bond.

I was responsible for the design of Facebook event cover pictures, flyers and posters of The WE Festival’s 2016 edition, that represents the values and beliefs of The WE Festival, while catching the attention of viewers. I chose a simple, coherent typography layout that repeats itself while the background changes through different hand paintings, representing both the art and the sustainability aspects of the festival. My design idea was then continued to be used for creating further cover photos and flyers.